Just a quick note to apologise for the recent inacivity. This will unfortunately continue over the next month until my exams are done however there are some Big things coming which will bring about the involvement of all of you. Until then feel free to check up on my LPU’s as i’m always picking up. Additionally if you want some trainer fame then send me some of your pictures and I can feature them in our gallery including links to your insta pages.
This week saw the release of the fairly hyped BAIT x Asics ‘splash city’ Gel lyte V’s. The shoes were reflective of BAIT’s newest store location in the San Francisco area and were to only be available from that location. They, like any collaboration utilise premium materials such as Nubuck. They have the 3M Asics logo which features on most GLV’s and BAIT illustrated insoles. A nice shoe overall but thats as far as it goes in my opinion.
We are talking about BAIT tho- one of the biggest collaborating names and in my opinion, one of the best media masters and advertising admirals. They definitely know how to generate hype. It started with the perfectly edited teaser images along with the ‘limited’ numbers and individual location drop which set the hype bomb off. There were people begging for proxy weeks before the release and even plans of a trip to the bay for some. Good job BAIT.
What we are seeing now, similar to the last few releases from BAIT is the raffle system where if you apply- ‘you May have a chance to buy a pair’ yet another brilliant hype tool, However, not so ‘limited’ when everyone who applied gets the chance. I never applied at the time but before publishing the article I did. A little experiment to exercise and test my opinion- to which I prevailed as I now am one of the lucky few…
In no way am I slating BAIT. I like most of their collabs and have/had a pair myself. I am merely sharing that their ‘limited’ releases aren’t so limited and that we don’t need to stress about getting a pair if we really want
a pair. Just hang about Klekt and wait for a discount reseller to realise he made a mistake or wait for the next installment (the red pair).
This year marks the 28th anniversary of the very first air max trainer. Perfectly and brilliantly conjured by Tinker Hatfield. We have Tinker to thank for such silhouettes as the: Air max 1, Air max 90, Huarache and Jordans- 3,4,5,6,11 and 12. So quite a few and some might say the best. Anything he gets involved in these days seems to easily obtain a holy status. Understandibly tho he has earned his stigma.
Last year we seen the OG ‘3.26’ volt sole air max 1’s for the anniversary and this year, despite 28 years being nothing particularly special it seems like we are going to be flooded with anniversary packs, limited drops and even a new silhouette from Tinker himself! I guess it goes back to what I’ve said previously about corporations capitalising on the current popularity of ‘the game’.
I’m not going to lie tho, I was very excited when I seen this video and the sketch looks very tantalising. If you haven’t already seen it then definitely check it out below!
Just a couple of days after the video dropped though we were graced with a follow up picture of the ‘Air max Zero’ and yes, it did look like the sketch however the use of proposed materials looks very disappointing. Too many plasticy synthetics and too many materials in general in my opinion. It would seem that they have tried to take a collection of previous trainers and throw them all together in the hope of creating something that all the previous enthusiasts of each will adore. In no way am I writing the ‘Zero’s’ off but I am nervous to see them in the flesh and the initial colourways.