New Balance and the 998

Huge news of New balance adding the 998 to the customisable options on the website. The customisable option will be renamed the NB1 and for the first time, available in women’s sizes. The 998 is undoubtedly one of New balance’s most popular silhouette’s although are New balance taking a big risk here in releasing the 998 to the customisable public? Well, if it unfolds in a similar way to the Nike Air max 1 then they should be just fine. Only time will tell and I guess general releases and collaborations will need to be that little bit more special- you won’t see me complaining.
Some great adaptions and replications of popular colourways and some eye catching original designs have already been spotted- most likely created by those who had a little too much time on their hands at work…

However as always there is never good news without some bad, namely- US deliveries only meaning us Europeans will need to have a trustable middleman to ship our pair on and the fact that there are 4 grey and 4 blue options out of a possible 12 doesn’t leave much to play with colour wise. A larger variety of colours has been promised though throughout the summer along with a handful of different materials.

Overall the customisable layout and controls reign far superior to Nike’s (IMO) and with the additional colours and materials maybe the 998 will be just fine. Be sure to check out the site and spend countless hours perfecting yours.
*Below are a few I made up real quick.

Screen Shot 2015-06-08 at 15.04.09
Screen Shot 2015-06-08 at 16.19.08Screen Shot 2015-06-08 at 16.26.24Screen Shot 2015-06-08 at 16.29.56

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>